From developing the overall theme identity to designing immersive elements for the surrounding area,
I contributed to every aspect of the project. This included creating vinyl wraps for arcade games, advertising materials, POS, and all related communications. The goal was to craft a cohesive and vibrant experience that captured the fun and the excitement of a Carnival.Carnival Concept
Company
Swingers The Crazy Golf Club
Locations
London, Vegas, DC, Washington
Creative Deliverables
Game & Space Design
Bringing the Carnival identity into the games and spaces was a key part of the deliverables for each Carnival project across the venues. The game vinyls were bespoke to each location and area, and intertwined with the branded space—whether through
vinyl-covered walls, posters, POS materials, or even
signage and lighting.
Carnival Identity
The creation of the ‘Carnival’ identity involved developing an extended addition to the Swingers brand—one that aligns with the core principles of Swingers while introducing this new ‘Carnival’ world.
Creative Collateral
The Carnival brand includes a vast set of collateral—from printed materials to assets that introduce, sell,
and educate audiences about the offering. Sales, marketing, and event resources all help to encapsulate the essence of Carnival.
